What Modern Marketers Can Learn From a 100 Year Old Artisan Auto Maker
HFS Morgan launched his eponymous car manufacturing company in England in 1909. For a century, through world wars and great economic turbulence, Morgan Motor Company has produced some of the most stylish, desirable automobiles ever produced. Unless you are a classic car enthusiast, you probably have never heard of Morgan and more unfortunately probably never seen one of these magnificent machines on the road. They are exceptionally rare and that has gone a great distance in cementing the desirability of the mark. Morgan's initially were 3-wheeled cycle cars. The Company…
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